From the comments section of a recent blog post:

I can’t help but mention, as an example of what you describe, the furor over “open theism” among conservative evangelicals especially in the 1990s on the heels of the publication of The Openness of God book. Many of the reactions I heard and read clearly revealed lack of knowledge of open theism. Many “scholars” reacted to it without first actually reading any open theist writings. The same popped up in the furor leading up to the publication of Rob Bell’s “Love Wins.” I blogged about that here. People who consider themselves scholars and who would like others to consider them scholars reacted to the book before it was even published. The problem is that within conservative evangelical circles people get credit for exposing a “heresy” even if they totally misrepresent it and cut it down as straw person (I’m using inclusive language there).